Building Better Business Futures Together

We're vexalorimeda – a team of business planning specialists who believe that every Australian business deserves a clear path to sustainable growth. Since 2019, we've helped hundreds of companies navigate complex financial decisions with confidence.

Business planning session with documents and charts spread across a conference table

How We Started and Why It Matters

vexalorimeda began when our founders, both former corporate finance executives, kept seeing the same problem. Smart business owners were making gut decisions about major investments, expansion plans, and financial strategies without proper planning frameworks.

We'd watch brilliant entrepreneurs struggle not because they lacked vision, but because they needed structured approaches to turn ideas into actionable plans. That's exactly why we exist – to bridge that gap between business intuition and strategic execution.

"Every business decision shapes your company's future. We help you make those decisions with clarity, data, and confidence rather than hoping for the best." – Kieran Ashworth, Founding Principal

Core Values That Guide Everything We Do

Our approach to business planning reflects these fundamental principles that shape how we work with every client.

Practical Over Perfect

We create business plans that actually get implemented. Rather than theoretical models, we focus on strategies you can execute with your current resources and team capabilities.

Transparent Communication

No jargon, no hidden assumptions. We explain our recommendations in plain terms and show you exactly how we arrived at our conclusions. You understand every aspect of your plan.

Long-term Partnership

Business planning isn't a one-time event. We build ongoing relationships, adapting strategies as your company grows and market conditions change. We're here for the journey.

Our Planning Philosophy in Action

We believe business planning should be iterative, not static. Markets change, opportunities emerge, and challenges arise. That's why we build flexibility into every strategy we develop.

For example, when we worked with a Melbourne manufacturing company in early 2024, their initial plan focused on local expansion. But as supply chain costs shifted, we pivoted their strategy toward automation investments instead. Six months later, they increased profit margins by 18% while their competitors struggled with rising costs.

Team meeting around a whiteboard with business strategy diagrams and growth charts

Meet the People Behind vexalorimeda

Our team combines decades of corporate finance experience with hands-on understanding of what Australian businesses need to succeed.

Kieran Ashworth

Founding Principal

Kieran spent eight years as a senior financial analyst at two major Australian banks before launching vexalorimeda. He specializes in cash flow optimization and growth financing strategies. When he's not helping clients plan their next moves, you'll find him restoring vintage motorcycles in his garage.

Tobias Fletcher

Senior Planning Strategist

Tobias brings fifteen years of management consulting experience to vexalorimeda, having worked with everyone from startups to ASX-listed companies. His strength lies in operational planning and risk assessment. He's also our resident coffee expert – his espresso machine insights rival his business advice.

Close-up view of financial analysis documents with charts, graphs, and planning notes

How We Actually Work With You

Our planning process starts with understanding your business inside and out. We spend time in your operations, talk to your team, and analyze your market position before recommending anything.

Then we build your plan collaboratively. You're involved in every major decision because you know your business better than anyone. We provide the frameworks, analysis, and strategic thinking – you provide the vision and industry expertise.

Comprehensive business assessment and opportunity analysis
Collaborative strategy development with your leadership team
Implementation planning with clear milestones and accountability
Ongoing review and adjustment as conditions change

Ready to Plan Your Next Phase?

Whether you're considering expansion, facing operational challenges, or planning for succession, we'd love to discuss how strategic planning can help your business thrive.

Our initial consultation focuses on understanding your goals and current situation. From there, we'll outline a planning approach that fits your timeline and budget. No pressure, just honest conversation about your options.

Business planning materials and laptop computer showing financial projections and growth strategies