Cookie Policy
Understanding how vexalorimeda uses tracking technologies on our website
What Are Cookies and Tracking Technologies?
Cookies are small text files that websites store on your device when you visit them. Think of them as digital sticky notes that help websites remember your preferences and improve your browsing experience.
At vexalorimeda, we use several types of tracking technologies beyond traditional cookies, including web beacons, pixel tags, and local storage. These tools work together to understand how visitors interact with our business planning resources and educational content.
Important: You have control over these technologies. This policy explains exactly what we track, why we track it, and how you can manage your preferences.
Types of Tracking We Use
Essential Cookies
These keep our website functioning properly. They handle things like maintaining your session when you navigate between pages, remembering if you've accepted our cookie policy, and ensuring forms work correctly when you contact us.
We can't disable these because they're necessary for basic website operation. Without them, you wouldn't be able to access our learning resources or contact our team effectively.
Functional Cookies
These remember your choices to make your experience more personalised. For example, they store your preferred language settings, remember which resources you've bookmarked, and keep track of your progress through our educational content.
They also help us remember if you've previously downloaded our business planning templates, so we don't keep asking you for the same information.
Analytical Cookies
We use these to understand how visitors use our website. They tell us which pages are most helpful, where people spend the most time reading our content, and which resources get downloaded most frequently.
This information helps us improve our content and identify which business planning topics our Australian audience finds most valuable. All data is aggregated and anonymous.
Marketing Cookies
These help us show you relevant content and measure the effectiveness of our educational campaigns. They track which articles you've read, which webinars you've attended, and help us recommend related business planning resources.
They also help us avoid showing you promotions for services you've already enquired about, making your experience more streamlined.
How Tracking Enhances Your Experience
Personalised Learning Paths
When you visit our learning program pages, we track which topics interest you most. If you spend time reading about cash flow management, we'll prioritise similar content in your future visits and suggest relevant webinars.
Improved Resource Recommendations
Our tracking helps us understand your business planning journey. If you've downloaded our startup checklist, we might suggest our business model canvas template next time you visit, creating a logical progression through our resources.
Streamlined Contact Process
We remember basic preferences so you don't have to re-enter the same information multiple times. If you've previously indicated interest in our Melbourne workshops, we'll prioritise information about Victorian events in your communications.
Better Content Creation
By understanding which articles get read completely versus those that get abandoned halfway through, we can create more engaging content that actually helps Australian business owners solve real problems.
Data Retention Periods
Different tracking technologies have different retention periods:
- Essential cookies: Deleted when you close your browser
- Functional cookies: Stored for up to 12 months
- Analytical data: Aggregated and kept for 24 months
- Marketing preferences: Retained for 18 months or until you opt out
We regularly review and delete data that's no longer needed. You can request deletion of your data at any time by contacting us directly.
Managing Your Cookie Preferences
You have several options for controlling how tracking technologies work on your device. Here's how to manage them in popular browsers:
Note: Blocking all cookies may affect website functionality. You might not be able to access certain resources, your preferences won't be remembered, and some interactive features may not work properly.
Third-Party Tracking
We work with trusted partners who help us understand website performance and improve our services. These partners have their own privacy policies and cookie management options.
You can opt out of third-party tracking through industry initiatives like the Digital Advertising Alliance's opt-out page or by using browser settings that block third-party cookies entirely.
Updates to This Policy
We update this cookie policy periodically to reflect changes in technology, legal requirements, or our business practices. When we make significant changes, we'll notify you through our website or email if you've subscribed to our updates.
We encourage you to review this policy periodically to stay informed about how we use tracking technologies and your choices regarding their use.
The most current version of this policy will always be available on this page, with the last updated date clearly displayed at the top.
Questions About Our Cookie Policy?
We're here to help you understand exactly how we use tracking technologies and assist with any privacy concerns.
Email: support@vexalorimeda.com
Phone: +61 421 906 075
Address: 10 Contempo Ct, East Bendigo VIC 3550, Australia
Our team typically responds to privacy-related enquiries within two business days.